An SSL certificate is an essential element of your website that some sites have avoided for several years. Google have now stated that if websites don’t have a valid certificate they will be penalised. Under the new system visitors to your website will clearly be able to identify if you have a valid SSL from the icons displayed on their browsers toolbar. If a website has an active SSL certificate in place the url will begin with HTTPS, customers want to have trust in a website. On a website with a valid SSL certificate a green padlock will be displayed in the sites address bar. This will indicate to visitors that the connection is secure and shows customers you take security seriously. Some browsers may label non secure sites as ‘unsafe'.
What are the benefits of having a valid SSL certificate?
Security is the main reason your site should have a valid SSL, it ensures the sensitive data of your websites visitors will be transferred over. SSL certificates will ensure your sites connection is encrypted and protected from misuse.
Credibility. Customers want to have trust in a website and on a site with a valid SSL a padlock symbol will be displayed in the sites address bar. This will indicate to visitors that the connection is secure and shows customers you take security seriously. some browsers may label non secure sites as ‘unsafe’
SEO. A valid SSL certificate will improve your SEO rankings, Google boosts sites that have an encrypted connection. This will give you an advantage over competitors that don’t yet have certificates.
If you have any questions about how SSL certificates please do contact our technical team director firstname.lastname@example.org