Many organisation and companies (not only from across Gloucestershire, Wiltshire and Herefordshire) have limited understanding or SEO and the implications not having a clear digital marketing strategy can have on their website.
Read on for a comprehensive guide to the most important introduction you will have to digital marketing!
An Introduction to SEO’ the 1st article explains the basics and terminology of SEO
SEO stands for Search Engine Optimisation (optimization if you are American), it’s a digital marketing method to increase your search engine results. Digital Marketing encompasses SEO and various other promotional activities and factors to bring visitors to your website and generate enquiries. SEO is an on-going process to ensure your website performs well and remains visible on Search Engines such as Google, Yahoo and Bing.
How does Digital Marketing work?
Search engines use a ‘crawler’ to rank and index your website. The crawler software analyses and records information about all of the content and metadata they can find on your website. Metadata is hidden content that is added to your website to tell the search engine what the subject of the page is. The search engine will take many factors into consideration including what is visible on the website, i.e. page text, menus, images, links, videos, etc as well as the metadata. Search engines will also look at the number of links you have, your social media, images and other factors. Once you have a keyword term, for example ‘dog head collar’ you can search this to find results relating to the keyword.
In order for your website to appear for the keyword you must place it into the content on your website. You need keywords that are going to help drive traffic to your website, so picking something that is realistic will be at an advantage for you in the long run. We will explain what makes a realistic keyword term in the articles as we go…
Why Does Your Website Need Digital Marketing?
The majority of web traffic going to your website will be from major search engines, and although social media and other types of traffic can help to generate visits, search engines are the prime method of navigation for most internet users today.