PPC advertising discussed by Gloucestershire Digital Marketing Team at Mushroom
Some impressive digital marketing statistics have just been released that suggest the amount of money being spent on running ads on Amazon has far exceeded industry expectations. Every good digital marketing expert, regardless of their geographical location, knows that it pays to be diverse when you're running great digital marketing campaigns. Thats why here at Mushroom Internet our digital marketing boffins usually include some form of paid advertising when running client campaigns.
Paid advertising can come in a range of forms, the standard advertising platform associated with the bidding type advert can be run on Google adverts. There are forms of advertising on Facebook and twitter which utilise the platforms ability to gain an insight into demographics and interests of their target audience. This style of advertising is due to change once the new GDPR comes into regulation later this year.
Amazon adverts are the platform that has seen the biggest increase in spending, with Gloucestershire based digital marketing experts understanding there has been a 3 fold increase in ad spending in the last 3 quarters of the year. This year the total ad spend has risen to over $2 billion during the last quarter for the first time in its history.
Digital marketing experts know that the most important consumers to target are those that already have a strong intent to make a purchase. This is why advertising on Amazon is so popular, as adverts are able to be placed in a more natural format than in other portals its easy for an ad to appear more naturally with relevant content.