For anyone involved in e-commerce, it quickly becomes evident that one of the essential key factors to success is the ability to remain creative at all times, not to mention learning to harness opportunities when they come along. Many people are very creative about their particular interests. However, that level of creativity may not translate into being able to develop a successful website for e-commerce. This is where Magento comes in. Mostly, it’s the sole reason for existence is to help individuals who have something to sell online develop a website that is capable of performing at the highest levels. This increases the potential for success for every business professional. The thing that makes Magento stand out, aside from its success rate, is the fact that it is a platform that allows for open source e-commerce. It is also versatile and affordable. 

The use of Magento on your website provides the ability to customize it to fit each business. This, in turn, gives you, the business owner, a higher chance of success.

Levels of Involvement

Magento offers three different software levels to help business owners and entrepreneurs develop an effective e-commerce website. The first is known as Community. It works well for companies that have already found their niche and are operating comfortably without any immediate plans to expand or diversify what they are selling. Most companies that use it already have a website in place, and they typically have IT support on hand, whether in-house or through a contractual agreement. The great thing about this level of software is that it is easy to manage for anyone that is familiar with operating a business website, and it can be obtained free of charge. 

The next level is known as Enterprise. When a customer decides to go with this level of software, Magento provides a dedicated team for technical support. It is the perfect solution for companies that are customizing their own marketing efforts or for those companies that are breaking into new strategies in order to get more significant sales. 

Finally, the third level is known as Go. It is a mobile option the deals almost exclusively with the Cloud and provides extensive information when it comes to troubleshooting.

Advantages of Using Magento

As previously mentioned, it is easy to use. Most individuals that have developed a website on WordPress or some of the other popular user-driven sites can easily make sense of Magento. If that is not an option, there is always a dedicated support team available to help customers at that particular software level. In addition, websites that use Magento can be used on desktops, laptops, or any portable device such as a tablet or smartphone. Sites using Magneto are easy to use and can be accessed quickly. The systems have been thoroughly tested and proven to work. 

Although it has been previously mentioned that the websites are fully customizable, this is something that is worth repeating. One of the biggest advantages of using Magento is that payments can be processed online quickly and easily, even for exceptionally large purchases. These websites can be integrated with virtually all social media platforms and can be fitted for any website around the globe. Of course, they are always optimized for SEO purposes, which is a huge advantage to getting the greatest number of customers possible. It is also easy for business owners to customize the website in order to promote special sales while integrating their site with additional information that can be found on social media or in articles published elsewhere on the Internet.

Summary
Magento has proven itself to be a company that is a cut above the competition, to say the least. It even keeps a full database of all transactions, not to mention products sold and existing inventory for each individual customer. As you can see, this is a company that is well worth investigating further if you have a business, and you are worried about your ability to successfully market that business online. For more info on Magento and migrating from version one to version 2, see this post.