Who is Gencon?Here at Gencon we have one simple aim – To enhance the pleasure that dog owners can derive from their pets. The Gencon® All-in-1 and Headcollars were designed, developed and patented by Irene Holbrook, who is probably the most knowledgeable dog enthusiast we have ever known. After a great deal of research into dog psychology and development work on innovative technologies and high quality materials, the Gencon range was born. The quality and effectiveness of the products is so unique that they have been granted a UK Patent. Irene’s wish to retire and devote even more time to her family of four dogs (and husband) gave Andrew Treleaven and his wife the opportunity to take over the running of Gencon and further the business.
What we did:
How we did it:
Andrew approached Mushroom Internet in 2010 to develop his new brand, stationary and website for Gencon Ltd. We still maintain a strong working relationship with Gencon, supporting all of his SEO and Marketing requirements as well as maintaining his online social media presence and have had continued positive feedback as our work translates into increasing sales.
Mushroom are delighted to have finished work on the second generation Gencon website in Autumn 2018. This revamped design gives visitors a great User Experience with clear menus and makes fantastic use of the great Gencon graphics available.
Marketing and SEO:
Mushroom Internet have been working with Gencon since 2012 and are delighted to have helped the brand grow year on year. Having worked with the brand for many years the digital marketing team have developed a deep understanding of both the Gencon product range and the customer demographic. We have collaborated with a number of leading figures in the dog World and worked closely with many editorial’s such as Dog World and Good Vet and Pet Guide to widen Gencon’s brand reach.
The digital marketing team here at Mushroom continue to run successful, high reaching social media accounts for the Gencon brand and see sales figures rise month on month. We have developed a fantastic working relationship with the brand and are greatly looking forward to many more exciting campaigns together over the coming months and years.
Gencon have been working with Mushroom Internet for over 4 years, they built our web site, maintain it and very importantly manage our digital marketing and social media activity. As a result our internet sales have tripled. The team at Mushroom are very responsive, show a genuine interest in our business and are a pleasure to deal with. We’re very pleased with sales at the moment particularly the increase from the web site.I would 100% recommend Mushroom Internet. Great sales figures, I have full confidence in the team.Andrew Treleaven